About Us | Greenblade Group — Investment Holding Company

Our Story

From 1962 to a modern investment group

The Greenblade story begins in 1962, when Richard Conway Senior founded Grasstex in Surrey. What started as a small grounds maintenance operation grew steadily — earning its reputation by turning up, working hard, and delivering consistently high standards on some of the region's most demanding contracts.

Greenblade Group was formed to build on that legacy. As demand grew for specialist services — arboriculture, sports turf management, wider land-based services — new companies were formed and brought under one group. Today, Greenblade operates as a strategic investment holding company, actively acquiring and growing specialist businesses while maintaining the operational disciplines that built the original reputation.

Six decades of expertise

Specialist surfaces

Our Heritage

Six decades of progress

1962

Grasstex Founded

Richard Conway Senior establishes Grasstex, beginning over six decades of grounds and infrastructure service delivery across the South East.

1991

Sports Turf Expansion

Sports turf construction, maintenance, and drainage services launched — serving clubs, schools, and professional facilities across the UK.

2020s

Group Formation

Greenblade Group established, bringing Grasstex, Treetex, and Apex Sports Pitches under a unified investment holding structure.

Now

Actively Acquiring

Greenblade is in active acquisition mode — seeking specialist land, grounds, and infrastructure businesses to join the portfolio.

What Guides Us

Values we operate by

Every contract, regardless of size, receives the same level of care and attention. These principles are not aspirational — they are operational.

Reliability

We do not over-promise and we do not under-deliver. When we say something will be done, it will be done — and done well. Our clients know that once a task is in our hands, it will be completed properly, professionally, and on time.

Standards

Quality has always been central to who we are. We hold ourselves to the standards we are accredited to — and then we go further. Our ISO certifications reflect embedded management systems, not box-ticking.

Partnership

Many of our client relationships span years, even decades. We believe in long-term partnerships rather than short-term wins — whether that's a service client or a business we are acquiring into the group.

Environmental Responsibility

From wildflower establishment and eco-pile management to water quality monitoring and biodiversity support, we take our environmental responsibilities seriously at every level of the group.

Safety Culture

Safety is at the heart of our culture. Whether on highways, in tree canopies, on sports pitches, or in public spaces, we operate with the same disciplined approach to risk and responsibility across all group companies.

Investment in People

Our teams are the face of our business. We invest in training, qualifications, and equipment so they can work safely, confidently, and to the highest standards. Individual professional memberships include IRCA, ICCM, and GMA.

Operations

The infrastructure that makes it work

Based near Horsham in West Sussex, Greenblade Group operates across Hampshire, Surrey, Sussex, Kent, Wiltshire, and West London. Our teams know the landscapes they work on, the clients they serve, and the standards expected of them.

We invest heavily in the right tools for every job. Our fleet includes flail mowers, grip cutters, advanced arboricultural machinery, specialist sports turf equipment, and remote-controlled robo-flails for steep banks and high-risk sites.

In-house workshop and mobile support team keeping downtime to a minimum
Chapter 8 compliant highway fleet with Lantra-qualified operatives
Remote-controlled robo-flails for steep embankments and dense vegetation
Specialist arboricultural machinery for complex and elevated environments
Full fleet of sports turf construction and maintenance equipment

Environmental Stewardship

Working with nature,
not against it.

From wildflower establishment and biodiversity management to water quality monitoring and eco-pile creation, we operate with genuine environmental stewardship built into every contract.

Accreditations & Certifications

Compliance is our foundation.

Our management systems meet the highest recognised standards — but compliance is only the foundation. What sets us apart is the way we combine those standards with practical expertise and genuine pride in our work.

ISO 9001:2015

Quality Management System
Cert No. 203a · Valid to Apr 2027

✓ Certified

View Certificate

ISO 14001:2015

Environmental Management System
Cert No. 203b · Valid to Apr 2027

✓ Certified

View Certificate

ISO 45001:2018

Health & Safety Management System
Cert No. 203c · Valid to Apr 2027

✓ Certified

View Certificate

Constructionline Gold

Supply Chain Management
Reg No. 1242545 · Issued May 2026

★ Gold Status

View Certificate

GMA Corporate Plus

Grounds Management Association
Supporter Member

■ Member

Industry Membership

Common Questions

Greenblade Group — questions we're asked most

What does Greenblade Group do?

Greenblade Group is a strategic investment holding company for grounds maintenance, arboriculture, and sports pitch construction businesses in the South East of England. It operates as a parent company to its acquired brands rather than trading directly, while actively acquiring complementary operators in the land and infrastructure sector.

Which companies are part of Greenblade Group?

Greenblade Group's operating companies are Grasstex (grounds maintenance and highway vegetation management, founded 1962), Treetex (arboriculture and tree surgery), and Apex Sports Pitches (natural turf sports pitch construction, founded 1991).

How did Greenblade Group start?

The Greenblade story begins in 1962, when Richard Conway Senior founded Grasstex in Surrey as a small grounds maintenance operation. Greenblade Group was formed to build on that legacy as demand grew for specialist services, bringing new and acquired companies under one group while preserving the operational disciplines that built the original reputation.

Is Greenblade Group still acquiring businesses?

Yes. Greenblade Group is actively acquiring complementary grounds maintenance, arboriculture, and sports turf businesses, primarily across Surrey, Sussex, Hampshire, Kent, and Greater London. Business owners considering a sale or partnership can find more detail on our acquisitions page.

Built on experience.
Driven by vision.

From 1962 to a modern investment group

Six decades of progress